Pitch-A-Friend and Tiny Talks

Focus on short-form video content to increase reach and engagement across TikTok and Instagram. Leverage trends, audio, and visual storytelling tailored to each brand’s tone. Build a consistent posting cadence through content calendars, while aligning posts with broader marketing goals—community growth, brand awareness, and conversion.

Duration
October 2024 - Present

Role
Social Media Consultant

Tools
Canva, Instagram, Tik Tok, VEED, Figma

Austin’s biggest singles event, where friends pitch their favorite single people in 2–3 minute PowerPoint presentations. A fun, high-energy night of matchmaking, storytelling, and community.

Project:Instagram Highlight

Curated branded Instagram Highlights to extend the life of event content, improve profile storytelling, and guide new visitors through each brand’s personality, mission, and community.

Key Contributions:

  • Story Strategy: Selected and organized Stories into clear, engaging highlight categories (e.g., Events, Behind-the-Scenes, Community, Testimonials).

  • Visual Consistency: Designed custom highlight covers that aligned with each brand’s visual identity.

  • Audience Journey: Structured Highlights to act as an intro guide for new followers—turning casual viewers into event attendees or community members.

Impact:
Improved overall Instagram cohesion and made the accounts feel more welcoming, intentional, and branded. Helped boost profile engagement and event interest from new followers.

A live storytelling event in Austin that spotlights everyday people sharing the “why” behind their passions, experiences, and ideas. Focused on authenticity over polish, Tiny Talks creates space for honest, heartfelt stories that inspire connection and reflection.