Social Media Manager

Freelance content creator & strategist, building engagement and community for brands through TikTok, Reels, and Instagram storytelling.

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Overview

What started as a creative outlet quickly became the way I learned to tell stories, build communities, and connect people through content. Social media gave me a space to experiment, learning what resonates, how trends evolve, and how authentic storytelling drives engagement. That curiosity ultimately led me into marketing and advertising.

Today, I work as a freelance social media manager and content creator, partnering with brands, nonprofits, and local businesses to build meaningful digital communities across TikTok, Instagram, and Reels. My work spans strategy, content creation, and community engagement, with a focus on making brands feel human, approachable, and relevant.

I’ve collaborated with organizations like Pitch a Friend Austin, Tiny Talks, and NCFIT Campbell, volunteered my time with Ronald McDonald House Charities through Friends of the House, and partnered with brands including Fabletics, Olipop, and Jergens through my personal content. Across all of these experiences, my goal remains the same: create content that connects, engages, and builds trust.

January 2024 - Current

Timeline

Tools

Canva, Instagram, Tik Tok, Partiful, VEED, Figma, CapCut, Notion, Slack

Clients

A CrossFit gym based in Campbell, California, focused on building a strong, supportive fitness community. I manage the gym’s Instagram presence with the goal of increasing visibility, strengthening community engagement, and creating a consistent brand voice that reflects the energy and culture of the gym.

What I Owned

  • Instagram content strategy and posting cadence

  • Caption writing and brand voice development

  • Community engagement through comments and DMs

  • Development of recurring themes to support consistency and growth

Stats

From August 2025 to December 2025, the account experienced measurable growth:

  • Followers increased from 147 to 241

  • Views grew from 4.5K to 26K

  • Profile visits increased from 38 to 1,088

  • Overall views increased from 859 to 39,336

Pitch a Friend Austin is a community-driven event series designed to help people make meaningful connections through live storytelling and introductions. I’ve been involved since its launch in 2024, helping build the brand from the ground up and shape how it shows up both online and in person.

What I owned

  • End-to-end social strategy and content planning

  • Brand voice and caption writing

  • Community engagement across comments, DMs, and email

  • Presenter selection and event coordination support

Starting from zero in 2024, I helped grow the Instagram account to:

  • 5,990 followers

  • 39 posts

  • 63K total views

Stats

Ronald McDonald House Charities has been an organization I’ve felt connected to since childhood. From sixth grade through high school, I collected pop tabs, eventually gathering 232 pounds, and even wrote local newspaper articles asking my community to help contribute. Years later, that early connection led me to volunteer again through Friends of the House, this time contributing my skills through social media.

What I owned

  • Full management of the Friends of the House Instagram account

  • Content strategy focused on community-building and volunteer engagement

  • Caption writing aligned with Ronald McDonald House brand guidelines

  • Creation of marketing materials for events and fundraisers

  • Promotion of volunteer opportunities and Friends of the House initiatives

Stats

During my time managing the account:

  • Increased total posts from 266 to 327

  • Grew the account to 855 followers

  • Achieved 22,000 total views

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